Media Kits That Work: What Every Business Needs to Include

If a journalist called you today, would you have what they need? A strong media kit makes it easy to say yes—and look amazing doing it.

Whether you're pitching to the press, applying for speaking gigs, or courting potential collaborators, your media kit is your brand’s professional highlight reel. It tells your story, shows your value, and makes life easier for anyone who wants to feature you.

At VideoPRMedia, we build media kits that actually get used. Here’s what every business should include—and how we can help you package it all professionally.

📦 Media Kit Checklist: What to Include

✅ Company Overview
A brief, compelling summary of who you are, what you do, and what makes you unique. Keep it to 1–2 paragraphs.

✅ Founder or Leadership Bio(s)
Include a short professional bio (100–150 words), photo, and key credentials or achievements. Make it human and relatable.

✅ Press-Ready Photos
High-resolution images: team photos, founder headshots, behind-the-scenes, product photos, or store/location shots.

✅ Key Stats & Milestones
Show your impact: revenue milestones, customer growth, social following, or any data that shows traction.

✅ Notable Press Mentions
Logos and links to any previous press coverage, podcasts, or speaking engagements.

✅ Product/Service Sheet (If Applicable)
A clear outline of what you offer, who it’s for, pricing (optional), and benefits.

✅ Testimonials or Quotes
Include 2–3 short, powerful quotes from happy customers, partners, or experts.

✅ Contact Info
Make it easy for journalists or partners to reach the right person. Include email, phone, and social media handles.

✅ Optional Extras

• Media release or permissions statement
• FAQs or key talking points
• Short brand video or promo trailer
• Event or campaign highlights

💡 Pro Tips for Better Media Kits

• Keep it concise and skimmable—no fluff
• Use clickable links in your PDF or landing page version
• Use clean, brand-aligned visuals and consistent fonts
• Host it on your website with a short link (ex: /mediakit)

📈 Why Media Kits Matter

• Save time when pitching press or podcasts
• Build instant credibility with event organizers and influencers
• Increase your chances of getting featured with fewer follow-ups
• Support your paid and earned media strategies

🧰 Don’t Just Have a Media Kit—Have a Powerful One

At VideoPRMedia, we design, write, and format media kits that are press-ready and professionally polished. Whether you need a downloadable PDF, an interactive web version, or a full kit with video elements—we’ve got you covered.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to get your done-for-you media kit that opens doors and drives credibility where it counts.