Are You Newsworthy? How to Craft a Story Journalists Want to Cover

It’s not about what you want to promote—it’s about what their readers want to read. Here’s how to frame your story the right way.

Want media coverage? You need more than a press release—you need a newsworthy story. Journalists and editors are pitched every day, but only a few stories get picked up. Why? Because they answer one key question:

“Why now—and why does it matter to my audience?”

At VideoPRMedia, we help businesses uncover the real story inside their brand. Here's how to craft a pitch that stands out—and gets covered.

🎯 What Makes Something Newsworthy?

• Timeliness – Is it tied to something happening now?
• Relevance – Does it matter to the outlet’s specific audience?
• Emotion – Does it inspire, surprise, or move people?
• Uniqueness – Is it fresh, new, or rarely seen?
• Credibility – Is it backed by data, proof, or real people?

🧠 Start With a Strong Hook Angle

Every great story starts with a hook—the headline idea that makes someone lean in. Here are a few proven PR angles:

1. Personal Transformation

“How a former teacher turned her hobby into a six-figure candle company”

2. Industry Disruption

“Local startup is changing the way seniors access home care”

3. Data-Driven Trends

“New survey: 72% of remote workers are experiencing burnout—here’s how one company is solving it”

4. Mission or Cause-Based

“This eco brand plants one tree for every product sold—and just hit 100,000 trees”

5. Hyperlocal Relevance

“New small business in [city name] brings jobs and handcrafted goods downtown”

📆 Use Seasonal & Calendar Tie-Ins

Journalists plan coverage around the calendar. Tie your story to events, holidays, or seasonal changes for a better chance of getting featured.

• January: New Year, health, productivity
• February: Valentine’s Day, relationships, self-love
• April: Earth Day, sustainability, spring cleaning
• August/September: Back to school, business planning
• December: Year-end trends, holiday stories

Pitching a financial planner? Time it with tax season. Launching a wellness product? Tie it to New Year’s goals.

📊 Use Data to Strengthen Your Story

Numbers give your pitch credibility and context. Journalists love data—they just don’t want to dig for it. Use:

• Industry statistics
• Internal survey results
• Before-and-after case studies
• Market research or trend reports

Example: “Our clients report a 62% increase in lead conversion after using our strategy” makes your story stronger and more headline-worthy.

📨 Final Tip: Make It Easy to Say Yes

• Include a short, skimmable pitch (not a full press release)
• Add 2–3 bullet points summarizing why the story matters
• Attach your media kit or press-ready images
• Offer an interview quote or availability window

🎥 Want a Story Journalists Can’t Ignore?

At VideoPRMedia, we help you find your hook, build your story, and pitch it to the right outlets—with full done-for-you support. From idea to inbox, we make your brand press-ready and pitch-perfect.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to turn your business into a story worth telling—and worth publishing.