It’s not about what you want to promote—it’s about what their readers want to read. Here’s how to frame your story the right way.

Want media coverage? You need more than a press release—you need a newsworthy story. Journalists and editors are pitched every day, but only a few stories get picked up. Why? Because they answer one key question:

“Why now—and why does it matter to my audience?”

At VideoPRMedia, we help businesses uncover the real story inside their brand. Here's how to craft a pitch that stands out—and gets covered.

🎯 What Makes Something Newsworthy?

• Timeliness – Is it tied to something happening now?
• Relevance – Does it matter to the outlet’s specific audience?
• Emotion – Does it inspire, surprise, or move people?
• Uniqueness – Is it fresh, new, or rarely seen?
• Credibility – Is it backed by data, proof, or real people?

🧠 Start With a Strong Hook Angle

Every great story starts with a hook—the headline idea that makes someone lean in. Here are a few proven PR angles:

1. Personal Transformation

“How a former teacher turned her hobby into a six-figure candle company”

2. Industry Disruption

“Local startup is changing the way seniors access home care”

3. Data-Driven Trends

“New survey: 72% of remote workers are experiencing burnout—here’s how one company is solving it”

4. Mission or Cause-Based

“This eco brand plants one tree for every product sold—and just hit 100,000 trees”

5. Hyperlocal Relevance

“New small business in [city name] brings jobs and handcrafted goods downtown”

📆 Use Seasonal & Calendar Tie-Ins

Journalists plan coverage around the calendar. Tie your story to events, holidays, or seasonal changes for a better chance of getting featured.

• January: New Year, health, productivity
• February: Valentine’s Day, relationships, self-love
• April: Earth Day, sustainability, spring cleaning
• August/September: Back to school, business planning
• December: Year-end trends, holiday stories

Pitching a financial planner? Time it with tax season. Launching a wellness product? Tie it to New Year’s goals.

📊 Use Data to Strengthen Your Story

Numbers give your pitch credibility and context. Journalists love data—they just don’t want to dig for it. Use:

• Industry statistics
• Internal survey results
• Before-and-after case studies
• Market research or trend reports

Example: “Our clients report a 62% increase in lead conversion after using our strategy” makes your story stronger and more headline-worthy.

📨 Final Tip: Make It Easy to Say Yes

• Include a short, skimmable pitch (not a full press release)
• Add 2–3 bullet points summarizing why the story matters
• Attach your media kit or press-ready images
• Offer an interview quote or availability window

🎥 Want a Story Journalists Can’t Ignore?

At VideoPRMedia, we help you find your hook, build your story, and pitch it to the right outlets—with full done-for-you support. From idea to inbox, we make your brand press-ready and pitch-perfect.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to turn your business into a story worth telling—and worth publishing.

If a journalist called you today, would you have what they need? A strong media kit makes it easy to say yes—and look amazing doing it.

Whether you're pitching to the press, applying for speaking gigs, or courting potential collaborators, your media kit is your brand’s professional highlight reel. It tells your story, shows your value, and makes life easier for anyone who wants to feature you.

At VideoPRMedia, we build media kits that actually get used. Here’s what every business should include—and how we can help you package it all professionally.

📦 Media Kit Checklist: What to Include

✅ Company Overview
A brief, compelling summary of who you are, what you do, and what makes you unique. Keep it to 1–2 paragraphs.

✅ Founder or Leadership Bio(s)
Include a short professional bio (100–150 words), photo, and key credentials or achievements. Make it human and relatable.

✅ Press-Ready Photos
High-resolution images: team photos, founder headshots, behind-the-scenes, product photos, or store/location shots.

✅ Key Stats & Milestones
Show your impact: revenue milestones, customer growth, social following, or any data that shows traction.

✅ Notable Press Mentions
Logos and links to any previous press coverage, podcasts, or speaking engagements.

✅ Product/Service Sheet (If Applicable)
A clear outline of what you offer, who it’s for, pricing (optional), and benefits.

✅ Testimonials or Quotes
Include 2–3 short, powerful quotes from happy customers, partners, or experts.

✅ Contact Info
Make it easy for journalists or partners to reach the right person. Include email, phone, and social media handles.

✅ Optional Extras

• Media release or permissions statement
• FAQs or key talking points
• Short brand video or promo trailer
• Event or campaign highlights

💡 Pro Tips for Better Media Kits

• Keep it concise and skimmable—no fluff
• Use clickable links in your PDF or landing page version
• Use clean, brand-aligned visuals and consistent fonts
• Host it on your website with a short link (ex: /mediakit)

📈 Why Media Kits Matter

• Save time when pitching press or podcasts
• Build instant credibility with event organizers and influencers
• Increase your chances of getting featured with fewer follow-ups
• Support your paid and earned media strategies

🧰 Don’t Just Have a Media Kit—Have a Powerful One

At VideoPRMedia, we design, write, and format media kits that are press-ready and professionally polished. Whether you need a downloadable PDF, an interactive web version, or a full kit with video elements—we’ve got you covered.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to get your done-for-you media kit that opens doors and drives credibility where it counts.

The media receives hundreds of press releases a day. Here’s how to make yours the one they notice—and how we can handle it all for you.

Let’s be honest: most press releases go straight to the trash. They're too long, too boring, or too self-promotional. But when done right, a press release is a powerful tool that can lead to real media coverage, SEO benefits, and brand exposure.

At VideoPRMedia, we offer a done-for-you press release service that gets attention, not ignored. Here’s how we do it—and why it works.

📌 What Makes a Press Release Actually Worth Reading?

• A clear, newsworthy angle — Not just “we launched a new product,” but why it matters.
• A strong headline — Editors scan for relevance. Your headline must hook them fast.
• A compelling lead paragraph — The “who, what, when, where, and why” in 3–4 sentences max.
• Quotes from real people — Founders, clients, or partners give your release a human voice.
• Easy-to-share formatting — Editors don’t want to dig. We keep it clear and copy-ready.

🛑 Common Mistakes Most Press Releases Make

• Too promotional — “Me, me, me” doesn’t sell stories
• Generic headlines — “XYZ Company Announces New Launch” won’t cut it
• No media contact info — Reporters need to reach someone now, not search your website
• Zero context — Why now? Why this? Why should the audience care?

🛠️ What We Do Differently at VideoPRMedia

• Story-first approach — We find the angle that makes your announcement newsworthy
• Professional copywriting — Our writers use a proven PR structure with emotional and factual balance
• Media-friendly formatting — We follow AP style and deliver in ready-to-publish format
• Optional distribution support — We help get your release into the hands of the right editors and outlets

📈 Real Results: Press Release in Action

Client: E-commerce skincare brand
Release Topic: Launch of eco-friendly refill program
Results: Picked up by 7 outlets including a major green living blog, led to 3 local TV mentions, and increased website traffic by 48% in 72 hours.

💬 Press Release Best Practices

• Keep it under 500 words
• Include one powerful quote
• Attach a high-res logo and product images (if applicable)
• Add a “boilerplate” about your company at the end

📝 Don’t Just Announce—Get Noticed

Anyone can write a press release. Few know how to write one that actually gets read. At VideoPRMedia, we handle the entire process—writing, editing, formatting, and even outreach if you need it.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to have your next press release professionally crafted and positioned for results.

Paid ads get you clicks. PR gets you credibility. One fades fast, the other compounds over time.

Reputation is the invisible engine that drives sales, referrals, and long-term growth. While most businesses invest heavily in paid advertising, many overlook one of the most powerful (and sustainable) tools in the marketing toolbox: public relations.

If you want to build a brand that people trust, remember, and talk about for years—not just days—PR is the strategy you need.

🆚 PR vs. Paid Traffic: What’s the Difference?

Paid Traffic

• You pay for each impression, click, or conversion
• Performance stops when your budget does
• Often seen as promotional or “salesy”

PR (Public Relations)

• You earn exposure through media coverage, interviews, podcasts, etc.
• One feature can drive traffic and trust for months (or years)
• Viewed as credible, unbiased, and newsworthy

In short: ads rent attention. PR builds reputation equity.

🌱 Why PR Grows Over Time

Public relations is like planting seeds. One article, podcast, or TV mention can get indexed by Google, reshared on social, and referenced by others long after the initial publish date. That means every earned mention has compounding value.

• Media coverage ranks in search engines
• Press features boost SEO and backlink profiles
• Mentions build trust on your website and in sales conversations
• Third-party validation makes you “Google-famous” over time

📈 Case Study: Long-Term PR Impact

Client: SaaS startup

Strategy: One podcast appearance + guest article in niche publication

Result: 10,000+ cumulative visits over 6 months, dozens of backlinks, and ongoing referral traffic—all from a one-time media push.

🎯 Why Reputation > Reach

You can pay for reach. You can’t pay for credibility. PR offers something paid traffic never can: the power of being talked about, trusted, and endorsed by others.

Customers don’t just want to buy—they want to believe. PR helps them do both.

💡 How to Combine PR and Paid Ads

• Use PR wins in your ad creative (“As featured in…")
• Retarget people who read your press features with ads
• Turn earned media into evergreen content for your website
• Add press logos to your landing pages to boost conversions

🚀 Build a Reputation That Lasts

At VideoPRMedia, we help brands grow the kind of reputation money can’t buy. From story development to strategic outreach, we position your business to get noticed—and remembered.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to start building your brand with a long-term PR strategy that pays off for years to come.