The media receives hundreds of press releases a day. Here’s how to make yours the one they notice—and how we can handle it all for you.
Let’s be honest: most press releases go straight to the trash. They're too long, too boring, or too self-promotional. But when done right, a press release is a powerful tool that can lead to real media coverage, SEO benefits, and brand exposure.
At VideoPRMedia, we offer a done-for-you press release service that gets attention, not ignored. Here’s how we do it—and why it works.
📌 What Makes a Press Release Actually Worth Reading?
- A clear, newsworthy angle — Not just “we launched a new product,” but why it matters.
- A strong headline — Editors scan for relevance. Your headline must hook them fast.
- A compelling lead paragraph — The “who, what, when, where, and why” in 3–4 sentences max.
- Quotes from real people — Founders, clients, or partners give your release a human voice.
- Easy-to-share formatting — Editors don’t want to dig. We keep it clear and copy-ready.
🛑 Common Mistakes Most Press Releases Make
- Too promotional — “Me, me, me” doesn’t sell stories
- Generic headlines — “XYZ Company Announces New Launch” won’t cut it
- No media contact info — Reporters need to reach someone now, not search your website
- Zero context — Why now? Why this? Why should the audience care?
🛠️ What We Do Differently at VideoPRMedia
- Story-first approach — We find the angle that makes your announcement newsworthy
- Professional copywriting — Our writers use a proven PR structure with emotional and factual balance
- Media-friendly formatting — We follow AP style and deliver in ready-to-publish format
- Optional distribution support — We help get your release into the hands of the right editors and outlets
📈 Real Results: Press Release in Action
Client: E-commerce skincare brand
Release Topic: Launch of eco-friendly refill program
Results: Picked up by 7 outlets including a major green living blog, led to 3 local TV mentions, and increased website traffic by 48% in 72 hours.
💬 Press Release Best Practices
- Keep it under 500 words
- Include one powerful quote
- Attach a high-res logo and product images (if applicable)
- Add a “boilerplate” about your company at the end
📝 Don’t Just Announce—Get Noticed
Anyone can write a press release. Few know how to write one that actually gets read. At VideoPRMedia, we handle the entire process—writing, editing, formatting, and even outreach if you need it.
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