Want to get featured in the media? It all starts with the right pitch. Here's how to stand out—in an editor’s very crowded inbox.

Whether you’re a DIY publicist or working with a professional PR team like VideoPRMedia, mastering the art of the pitch is critical. Journalists, producers, podcast hosts—they all want great stories. But they don’t want generic emails, copy-paste press releases, or pushy promotion.

This article breaks down exactly what makes a winning media pitch—and the red flags to avoid—so you can land more features, interviews, and mentions.

✅ What to Include in a Great Media Pitch

1. A Strong Subject Line

Your email is competing with hundreds of others. Make it short, specific, and curiosity-piquing.

Examples:
✔️ “Why Gen Z is bringing back handwritten letters (and how one brand jumped on it)”
✔️ “Seattle startup turns food waste into skincare—founder available for comment”

2. Personalization

Reference the outlet, journalist, or recent story they covered. Show that your pitch is meant for them, not the masses.

3. The Hook

Lead with your angle. What makes this story timely, unique, or relevant to their readers/listeners/viewers?

4. A Short, Skimmable Body

Use bullet points to quickly outline:

• Who you are
• What the story is
• Why it matters now
• What you can offer (quote, interview, behind-the-scenes access)

5. A Clear Call-to-Action

Invite the recipient to respond—“Would you be interested in covering this?” or “Let me know if you'd like the full story or an interview.”

6. Contact Info + Extras

Include your media kit link (if available), website, and your best contact method. Attach a relevant image or headshot if it helps.

🚫 What to Avoid in Your Pitch

• Sending a press release as the pitch – Press releases are great as follow-ups, but your pitch needs to tell a story.
• Overhyping yourself – “Game-changing,” “revolutionary,” “must-read”—these are red flags unless you can prove them.
• Mass emails – Journalists can smell these a mile away. Avoid CCs and generic greetings.
• Being vague or self-focused – It’s not about what you want covered, it’s about what their audience wants to know.
• Following up too aggressively – One follow-up a few days later is okay. Five is not.

💬 DIY vs. Done-for-You Pitching

Doing it yourself? Start small—focus on local media, niche blogs, or podcasts in your industry. Use templates but make them personal.

Want help? A professional PR team brings:

• Media contacts and relationships
• Pitching expertise and positioning
• Press release writing, design, and distribution
• Story development based on editorial trends

🎯 Ready to Get Your Story Picked Up?

At VideoPRMedia, we specialize in getting real stories in front of the right editors, podcast hosts, and producers. Whether you're launching, scaling, or rebranding, we craft pitches that resonate—and get results.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to get help building a pitch that opens doors and earns coverage.

Why show your ad to the whole country when your best customers live five miles away?

When every dollar counts, location-based advertising (aka geotargeting) can give your campaigns a serious edge. Instead of blasting your message to the masses, geotargeting allows you to focus on specific cities, neighborhoods, or even buildings—so you’re reaching people who are more likely to take action.

Whether you’re running a brick-and-mortar business, hosting an event, or offering services in a local market, geotargeting helps you deliver the right message to the right people at the right time.

📍 What Is Geotargeting?

Geotargeting is a digital marketing tactic that delivers ads to users based on their geographic location. This can include:

• City or ZIP code targeting
• Radius targeting (ex: 5 miles from your store)
• Geofencing (triggering ads when users enter a defined location)
• Location history (targeting users who have been to specific places)

🎯 Why It Works

• Higher relevance – Local offers and messages feel more personal and timely
• More efficient spend – You don’t waste budget on people outside your service area
• Better conversions – Users near your business are more likely to take action (visit, call, book)
• Great for mobile – 70%+ of mobile searches have local intent

🧠 Real-World Example

Client: Multi-location dental practice
Strategy: Ran Facebook and Google Ads targeting a 10-mile radius around each location with “same-day appointment” and “$99 cleaning” offers
Result: 212 new patient bookings in 30 days at a cost per lead of $18.52—70% lower than their previous national campaign

🛠️ Where You Can Use Geotargeting

• Google Ads – Display ads, search ads, YouTube pre-roll
• Facebook & Instagram – Radius, city, or ZIP code targeting
• Programmatic platforms – Hyperlocal banner and video placements
• Connected TV & streaming audio – Deliver local ads during Hulu, Spotify, or podcast streams

🔎 Tracking and Optimization

With the right tools, you can track the performance of your geotargeted campaigns by:

• Clicks and calls by location
• In-store visits (via location tracking, when privacy settings allow)
• Conversion rates by city or ZIP
• Cost per lead or sale by region

Platforms like Google and Meta offer built-in analytics, and platforms like VideoPRMedia help you centralize and interpret that data to make smart, localized decisions.

💡 Bonus Tips

• Customize your message – Reference neighborhoods or landmarks to feel more authentic
• Use urgency – “This weekend only” works well with proximity-based campaigns
• Test ZIP codes separately – Discover which neighborhoods convert best

📍 Want Smarter Local Ad Campaigns?

At VideoPRMedia, we help businesses of all sizes use geotargeting to reduce waste and boost results. Whether you're promoting a grand opening or building a local reputation, our team will help you reach the people that matter most—right where they are.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to build a geotargeted campaign that hits home (literally).

What happens when smart media buying meets a compelling message? One million views in a single month—and a brand breakthrough.

In this case study, we’re diving into a recent campaign led by VideoPRMedia that helped a lifestyle startup go from completely unknown to nationally recognized—with over 1 million video views and triple-digit sales growth in just 30 days.

🎯 The Brand

Name: Wild Bloom Co. (fictionalized client)
Industry: Clean beauty & self-care
Challenge: Brand-new to market, small social following, zero brand awareness

📦 The Product

A 3-in-1 vegan skincare stick with a strong sustainability story: recyclable packaging, carbon-neutral shipping, and a giveback initiative with every purchase. The product was unique, but the brand needed a way to cut through the noise.

🧠 The Strategy

We developed a 30-day omnichannel media placement plan that combined paid and earned media for maximum lift:

• 🌟 Influencer partnerships (mid-tier beauty creators)
• 📹 Paid media: YouTube pre-roll + Instagram Story ads
• 📰 PR: Press release + lifestyle blog placements + podcast outreach
• 🎯 Retargeting funnel: Social + search display ads

📊 The Execution

• We launched with 3 beauty influencers who each had 100K–250K followers on TikTok and Instagram
• Our press release was picked up by 4 niche beauty/lifestyle blogs within the first week
• We ran a targeted YouTube video campaign focused on skincare-related searches and competitor channels
• Our Instagram Story ads featured testimonials, a promo code, and swipe-up CTA
• We retargeted all viewers with a limited-time offer

📈 The Results (30 Days)

• 1,048,000+ views across YouTube, TikTok, and Instagram combined
• 4.6x ROAS on paid spend
• 3,200% increase in web traffic
• 12,000+ new email subscribers
• Picked up by a national eco-living magazine (unplanned, organic coverage)

🚀 Why It Worked

• Message-to-market match: The audience cared about clean, simple beauty with a mission
• Platform sync: We showed up across channels consistently—without repeating the same content
• Performance tracking: Daily optimizations let us increase spend on the best creatives
• Press plus paid: We blended credibility and visibility for exponential impact

🎯 Want Results Like This for Your Brand?

At VideoPRMedia, we don’t just place ads—we build full-funnel visibility strategies that blend PR, paid, and performance. Whether you're launching a product or scaling a service, we’ll help you hit the ground running—and stay growing.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss a custom media placement plan built for breakout results.

Consumers don’t just live on one channel—and neither should your brand.

The most successful campaigns today aren’t confined to one platform. They follow your audience wherever they go—online, offline, and across devices. That’s the power of omnichannel media strategy: it ensures your message stays consistent and connected across every touchpoint.

At VideoPRMedia, we help brands design and execute cross-platform campaigns that feel seamless to the customer but strategic behind the scenes. Here’s why omnichannel wins—and how you can do it right.

🔄 What Is an Omnichannel Media Campaign?

It’s a coordinated campaign that delivers your brand message across multiple platforms—from social media and search to TV, email, print, and in-store.

But unlike multichannel campaigns (which run on multiple platforms without coordination), omnichannel ensures everything works together—same message, same goal, tailored for each medium.

🎯 Why Omnichannel Beats Single-Platform Campaigns

• Reinforcement: Repetition across channels builds recognition and trust
• Coverage: You catch people wherever they are in the buyer journey
• Flexibility: Adjust messaging for mobile, desktop, broadcast, and print
• Measurability: You can track performance across the full journey, not just one ad set

📱 Where You Might Be Reaching Customers (Simultaneously)

• Instagram Reels while commuting
• YouTube at home on TV
• Google Search while comparing products
• Email during lunch break
• Podcast on their evening walk

When your brand shows up across these touchpoints with a unified message, you become familiar, relevant, and top-of-mind.

🔗 Example: A Cross-Platform Campaign in Action

Client: Direct-to-consumer fitness brand

Campaign: 6-week launch for a new protein line

• Facebook/Instagram ads for awareness
• Google Search ads for intent-based buyers
• YouTube video ad showing product benefits
• Email nurture sequence with testimonials and offers
• Podcast ad targeting fitness enthusiasts

Result: 4.2x ROAS, 38% lift in branded search traffic, and a 25% higher conversion rate than previous single-platform efforts.

🧠 Tips for Running a Smart Omnichannel Campaign

• Plan with one message, many formats – Tailor your core message to fit each channel’s style
• Unify your creative – Visuals, tone, and calls-to-action should feel consistent
• Coordinate timing – Align your campaign calendar so channels support each other
• Track the journey – Use UTMs, CRM tools, and cross-channel reporting to see how users move through your funnel

💡 Bonus: Omnichannel Isn’t Just Digital

Combine offline and online efforts for even greater impact:

• TV or radio ad sends users to a landing page
• Print ad includes a QR code for instant offer
• Billboard campaign tied to a TikTok hashtag challenge

At VideoPRMedia, we take your message and bring it to life across all the right channels—strategically, creatively, and with clear metrics that prove it’s working.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to plan your next omnichannel campaign that connects, converts, and scales your brand reach.