Media Placement Case Study: From 0 to 1M Views in 30 Days

What happens when smart media buying meets a compelling message? One million views in a single month—and a brand breakthrough.

In this case study, we’re diving into a recent campaign led by VideoPRMedia that helped a lifestyle startup go from completely unknown to nationally recognized—with over 1 million video views and triple-digit sales growth in just 30 days.

🎯 The Brand

Name: Wild Bloom Co. (fictionalized client)
Industry: Clean beauty & self-care
Challenge: Brand-new to market, small social following, zero brand awareness

📦 The Product

A 3-in-1 vegan skincare stick with a strong sustainability story: recyclable packaging, carbon-neutral shipping, and a giveback initiative with every purchase. The product was unique, but the brand needed a way to cut through the noise.

🧠 The Strategy

We developed a 30-day omnichannel media placement plan that combined paid and earned media for maximum lift:

• 🌟 Influencer partnerships (mid-tier beauty creators)
• 📹 Paid media: YouTube pre-roll + Instagram Story ads
• 📰 PR: Press release + lifestyle blog placements + podcast outreach
• 🎯 Retargeting funnel: Social + search display ads

📊 The Execution

• We launched with 3 beauty influencers who each had 100K–250K followers on TikTok and Instagram
• Our press release was picked up by 4 niche beauty/lifestyle blogs within the first week
• We ran a targeted YouTube video campaign focused on skincare-related searches and competitor channels
• Our Instagram Story ads featured testimonials, a promo code, and swipe-up CTA
• We retargeted all viewers with a limited-time offer

📈 The Results (30 Days)

• 1,048,000+ views across YouTube, TikTok, and Instagram combined
• 4.6x ROAS on paid spend
• 3,200% increase in web traffic
• 12,000+ new email subscribers
• Picked up by a national eco-living magazine (unplanned, organic coverage)

🚀 Why It Worked

• Message-to-market match: The audience cared about clean, simple beauty with a mission
• Platform sync: We showed up across channels consistently—without repeating the same content
• Performance tracking: Daily optimizations let us increase spend on the best creatives
• Press plus paid: We blended credibility and visibility for exponential impact

🎯 Want Results Like This for Your Brand?

At VideoPRMedia, we don’t just place ads—we build full-funnel visibility strategies that blend PR, paid, and performance. Whether you're launching a product or scaling a service, we’ll help you hit the ground running—and stay growing.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss a custom media placement plan built for breakout results.