Top 5 Types of Videos That Drive Sales

Want to increase conversions? These video styles deliver results—backed by real-world examples.

In 2025, businesses are turning to video content not just to attract attention—but to drive serious revenue. Whether you’re an eCommerce brand, B2B company, or local service provider, the right video strategy can shorten the sales cycle and multiply conversions.

Here are the top 5 video types proven to sell, along with case studies showing how they work.

1. Product Demo Videos

What it does: Shows your product in action, explains its features, and addresses objections upfront.

Case Study: A skincare company launched a 60-second demo video showing how to apply their anti-aging serum. The video was used on their homepage and email marketing. Result? A 38% increase in conversions within 2 weeks.

• Ideal for: eCommerce, software, tech gadgets
• Best platforms: Website, landing pages, YouTube

2. Testimonial Videos

What it does: Builds trust and credibility by showing real customers sharing authentic experiences.

Case Study: A real estate agency added video testimonials to their listings and email follow-ups. One video featuring a young family’s positive experience led to a 50% boost in lead-to-appointment conversions.

• Ideal for: Local services, consulting, coaching
• Best platforms: Social media, email, sales pages

3. Explainer Videos

What it does: Simplifies complex ideas into easy-to-understand visuals and messaging.

Case Study: A B2B SaaS company created a 90-second animated explainer for their onboarding solution. Within 3 months, the video contributed to a 25% drop in bounce rate and a 2x increase in demo requests.

• Ideal for: Tech, finance, health, SaaS
• Best platforms: Homepage, LinkedIn, webinars

4. Brand Story Videos

What it does: Tells the “why” behind your business to build emotional resonance and loyalty.

Case Study: A small coffee brand produced a brand story highlighting their ethical sourcing and founder’s journey. The video went viral on Instagram Reels and led to a 120% increase in online orders in 30 days.

• Ideal for: Lifestyle, food, mission-driven brands
• Best platforms: Social media, About pages, ads

5. Retargeting Ad Videos

What it does: Re-engages website visitors or cart abandoners with short, persuasive video ads.

Case Study: An online course creator used short retargeting videos (under 15 seconds) on Facebook to follow up with site visitors. These ads brought in a 7x return on ad spend (ROAS) during their product launch week.

• Ideal for: Digital products, eCommerce, subscriptions
• Best platforms: Facebook, Instagram, YouTube ads

Ready to Drive Sales with Video?

At VideoPRMedia, we specialize in creating videos that turn interest into income. Whether you need a demo, testimonial, or full brand story—we’ll help you bring it to life with impact.

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