Explainer Videos vs. Promo Videos: Which One Sells Better?

Understanding the difference can help you choose the right video to drive leads, conversions, and brand loyalty.

If you’re considering video marketing for your business, you’ve probably come across two popular types: explainer videos and promo videos. They might look similar at first glance—but they serve different purposes, target different stages of the buyer journey, and ultimately produce different results.

So, which one is right for you? Let’s break it down.

📌 What Is an Explainer Video?

An explainer video is designed to educate your audience by explaining what your product or service is, how it works, and why it solves a problem. Think of it as a mini-lesson about your brand or solution.

Key Features:

• Usually 60–120 seconds long
• Focuses on clarity and value
• Often animated or illustrated for easier understanding
• Includes a strong call-to-action (CTA) at the end

Best For:

• Startups and SaaS companies
• Complex services or technical products
• Landing pages or onboarding funnels

🎯 What Is a Promo Video?

A promo video is meant to hype up your brand, product, or event. It’s about emotional impact—building excitement, showcasing benefits, and driving immediate action.

Key Features:

• Fast-paced, high energy, visually rich
• Focuses on features, benefits, and urgency
• Often includes music, text overlays, and dynamic transitions
• Shorter format (30–60 seconds)

Best For:

• Retail, eCommerce, and local businesses
• Product launches or sales campaigns
• Social media advertising

💡 Which One Converts Better?

It depends on your goals. If you’re trying to explain a new concept or reduce objections, explainer videos convert better over time. If you want to drive immediate traffic or promote an offer, promo videos perform well in short bursts—especially on social media.

Comparison Snapshot:

📈 Case Study Examples

Explainer Video Success:

A software startup used a 90-second animated explainer to introduce their dashboard features. The result? A 45% increase in sign-ups over 60 days and a 30% drop in support tickets.

Promo Video Success:

A boutique clothing brand ran a 30-second promo video highlighting a flash sale. Paired with Facebook ads, it led to a 3x increase in sales within 72 hours.

🧠 Final Thoughts: Which One Should You Choose?

If your product needs explanation, go with an explainer video. If you’re running a promotion or want fast visibility, go with a promo video. Better yet—do both, and use them at different stages of your marketing funnel.

🎬 Not Sure Which One You Need?

At VideoPRMedia, we help you choose the right format, style, and message to match your business goals—whether it’s storytelling, selling, or scaling.

📩 This email address is being protected from spambots. You need JavaScript enabled to view it. for a free video strategy session that fits your brand and budget.